CDLX Report: 12.28.2025

New BofA user experience, returning advertisers, and updated WoW, QoQ, and YoY numbers.

This week’s report includes:

1. New BofA user experience

   1. Not CDLX’s user experience

   2. Upcoming potential new CDLX / BofA agreement for sending offers (the benefits and negatives)

   3. How Cartera, Rakuten, Mastercard, and Citi fits in

2. Returning advertisers

3. Updated WoW, QoQ, and YoY numbers - (final for 4Q25)

   1. Total offers (and by bank and category)

   2. Total advertiser count

   3. Large and attractive advertisers

   4. CDLX vs CMS and AmEx-sourced offers %

   5. Redemptions

   6. Employee count and job listings

   7. and more

Also, I’ve been sharing additional notes and thoughts in the Substack Chat.