Cardlytics ($CDLX): Adding Videos on Offers (Research Note #187)
Discussions on CDLX’s capabilities to add video, the banks willingness, demand from advertisers, higher prices, extra incentive to watch, and the format and which offers would have video.
Market Cap as of 8.11.2023: ~$12.50 / Share x 37.7 Shares ~ $471M Market Cap.
(#187) 8.11.2023: Adding Videos on Offers
Today I noticed a new feature within a Dosh offer. The following Crocs offer had multiple changing images. This was my first time seeing this.
The same thing was seen within the same Crocs offer on Venmo Offers (powered by Dosh / CDLX):
As a reminder, Dosh is where CDLX does testing before rolling out new features and formats to the banks, so maybe we will see this within the banks who are on the new user experience.
But this got me thinking about the possibility of videos again with CDLX offers.
In this CDLX Research Note I will discuss:
CDLX Capabilities for Adding Video
With comments from the Former Group President at Cardlytics
Banks Willingness to Add Video
With direct comments from the Former Managing Director, Head Of Card Business Development & Strategy At JP Morgan Chase & Co
Demand from Advertisers for Video
With comments from the Former Chief Product Officer and Chief Business Development Officer at Cardlytics
Higher Prices for Ads with Video
With comments from the Former Chief Product Officer and Chief Business Development Officer at Cardlytics
Extra Incentive to Watch Video Ads
With comments from the Former Group President at Cardlytics
Format and Which Offers to Have Video
With comments from the Former Chief Revenue Officer for Cardlytics