Cardlytics ($CDLX): Casper and Firstleaf Interview About CDLX (Research Note #215)

Notes and thoughts on the recent call with former SVP at Casper and CMO at Firstleaf, regarding CDLX.

Market Cap as of 12.16.2023: ~$8.62 / Share x 39.3M Shares ~ $339M Market Cap.

(#215): Casper and Firstleaf Interview About CDLX

On December 15th, 2023, a new Tegus transcript was released.

This one was with the Former SVP of Growth Marketing & Analytics at Casper Sleep.

They then moved on to be the Chief Marketing Officer at Firstleaf.

In both roles, they used CDLX.

In this CDLX Research Note I will be discussing and providing commentary / thoughts / additional notes on the following:

• Casper’s Ad Spend

• How Casper Used CDLX

• What Data CDLX Provided

• Incrementality

  • Why Casper Pulled Back Their Spend on CDLX

  • Recommendation for CDLX

  • Nielsen

  • Stats on the Test vs Control Group

  • Validation via Individual Transaction Data

  • Knowing Where the Customer Comes From

• Firstleaf’s Ad Spend on CDLX

• Firstleaf’s Returns

• How Firstleaf Used CDLX

  • How Firstleaf Should Have Also Used CDLX

• LTV / CAC

• Diminishing Marginal Return Curve

• Optimizing Campaigns

  • Stats on Making an Offer Richer

  • Simultaneous A/B Tests

• Decision Logic

• CDLX’s Untapped Potential with Their Data

• Reporting / Dashboard

  • Summary of Desired Reporting Items

• Keeping in Touch With Past Advertisers

• Other Untapped Opportunities