Cardlytics ($CDLX): PrettyLitter Tegus Interview About CDLX (Research Note #217)

Notes and thoughts on the recent call with PrettyLitter regarding CDLX.

Market Cap as of 12.19.2023: ~$9.11 / Share x 39.3M Shares ~ $358M Market Cap.

(#217): PrettyLitter Tegus Interview About CDLX

On December 19th, 2023, a new Tegus transcript was released.

This one was with the Senior Director of Growth Marketing at PrettyLitter, a DTC subscription litter company.

In this CDLX Research Note I will be discussing and providing commentary / thoughts / additional notes on the following:

• PrettyLitter’s Ad Budget

• How They Used CDLX

• Returns on CDLX (CPA)

• Interacting with Other Channels / Attribution

• New vs Existing Customers

• Past Subscribers Returning

• Switching Cards / Emails

• Quality and LTV

• And more