Cardlytics ($CDLX): Exclusive Interview with Former CDLX Executive (Research Note #229)

Discussions on Chase, Figg, Starbucks, BofA, Entertainment, and more.

The following CDLX Research Note contains my conversation with a recent former CDLX executive. This interview took place just last week.

In addition to the transcript, I included other relevant information and my own thoughts on the given topics.

While our conversation was more limited in terms of what could be shared given their past role in the company (I knew there were things I could not ask, and there were areas where they could not comment), they were still able to provide very insightful information.

Additionally, while there was some information that we have heard or suspected in the past, hearing it from a former CDLX executive in this setting added credibility and increased the value and validity of the information.

The items discussed and included in this CDLX Research Note:

• “Why Chase really bought Figg”

• Information and thoughts on Starbucks leaving and returning

• BofA’s migration to the new ad server and new user experience

• Why Kigo / Augeo acquired Entertainment from CDLX

Enjoy!