Cardlytics ($CDLX): Interviews with Former Executives and Employees of CDLX and Others in the Industry (Research Note #258)

My notes + thoughts + additional supporting information on recent interviews.

The following CDLX Research Note contains my notes, thoughts, and additional supporting information on recent interviews with former executives and employees of CDLX and others in the industry.

The topics discussed here include:

1. CDLX signing American Express.

2. Chase launching Chase Media Solutions.

3. Retail Media Networks and Rippl.

4. CPR vs CPS pricing models.

5. Redemptions as the new north star.

6. Idea for CDLX.

7. CDLX’s new tech.

8. Measurement.

9. Growth opportunities for CDLX / Bridg / Rippl.

10. Analytics.

11. Previous issues and what has already been addressed.

and more.