Cardlytics ($CDLX): Current Offers, Advertisers, and Observations #10 - As of 10.23.2023 (Research Note #201)

Data, statistics, trends, and screenshots of CDLX offers and advertisers as of today, as well as other important observations this week and this quarter.

View this post in your browser to not have the contents cut off, to view galleries of images, and to use links to the footnotes.

Market Cap as of 10.23.2023: ~$11.70 / Share x 37.7M Shares ~ $441M Market Cap.

(#201): Current Offers, Advertisers, and Observations #10 - As of 10.23.2023

This is the 10th post regarding current CDLX offers, advertisers, and observations, with today’s post containing data as of 10.23.2023.

Since the last post on 10.15.2023, there have been:

• Many new observations

• New advertisers in the channel

• Changes in total offers

• Changes in web traffic

• Potential new partnerships (with multiple data points indicating this, and which would be quite big)

• Potential new business model (something past management mentioned, now some signs of it actually occurring)

• New API connections and 3rd party integrations with the new ads manager

• More redemptions (and with possibly very large ARPU)

• Some interesting new jobs and hires (and what they could be a sign of)

I provide details, screenshots, and commentary on all of these items in the post below, as well as additional data, observations, and statistics of CDLX offers and advertisers across Chase, BofA, Wells, and U.S. Bank.

The purpose of this post is to:

• Track current offers and advertisers, as well as their amount of $ or % cash back

• Track and identify new offers and advertisers

• Track top advertisers

• Track number of unique advertisers

• Track max and average cash-back % and $

• Track jobs listings and employee count

• Watch web traffic trends and new advertisers / banks via traffic

• Track and identify changes to the new user experience across all major banks

• Identify new offer constructs (like product-level offers, multi-tier offers, and more)

• Identify changes in images and offer formats (by including images of each offer below)

• Identify differences in number of offers by bank and usage (based on previous dollars redeemed + if primary card used for spending)

To capture the above information, below you will find:

1. Summary of Findings

2. New Advertisers in the Channel

3. Max and Average Cash-Back % and $

4. New Observations (New Offer Constructs, New Features, and More)

5. Web Traffic

6. Total Offers by Category

7. Number of Unique Advertisers by Category

8. Top Advertisers

9. Statistics by Bank Account: New UI Status / $’s Redeemed / Number of Offers in Total and by Category

   1. + Changes in Total Number of CDLX Offers

   2. + Changes in Redemptions

10. List of Advertisers ($ / % Amounts by Bank Account)

    1. + Other offers seen recently online

    2. + Change in offers / advertisers vs last report

11. Job Listings

12. Screenshots of User Experiences and Offers

The following includes data from Chase, BofA, Wells, and U.S. Bank.