Research Notes: Cardlytics $CDLX (Qualitative #2)

Qualitative notes from researching, investigating, and thinking through Cardlytics.

Jul 20, 2022

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These are the CDLX Qualitative Research Notes #2. Use the following link to access the:

CDLX Qualitative Research Notes: #1, #2, #3
CDLX Quantitative Research Notes: #1, #2, #3

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Research Notes: Cardlytics $CDLX (Qualitative #2)

Subject

Cardlytics ($CDLX)
Qualitative Research Notes #2
- I once again hit the Substack limit in #1 given the size of the notes, so I started a new page to have more room

Last Updated

Updated as of 3.23.2023

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- List of the the most recent updates in the CDLX Research Notes
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Table of Contents for Notes #2

These are the notes on this page (for the remained of the notes, see Qualitative Research Notes #1 and #3).

Leadership / Management / Board
1. CEO: Karim Temsamani1
  1. Building Products / Businesses
    Restructuring for Profitability
    Scaling, Hiring, His Leadership Philosophy, and Execution
  2. Example of Past Success with Executing and Scaling (with Revenue and Timeline)
  3. Mistakes as a Leader
    Businesses Changing Course
    Not Compromising on the Quality Hires
    Very Large Ambitious Goals
    Transparency
  4. Systems and Tools for Advertisers and Publishers
    Data
  5. Overall First Thoughts on the Change in CEO
    Thoughts on the Timing of the Change
2. Other Changes in Senior Leadership / Board2
  1. Resignation of Andy Christiansen, CFO
  2. Confirmation of Amit Jain News (3.8.2023)
  3. Appointment of Amit Gupta as Chief Operating Officer
  4. Resignations of Scott Grimes and Lynne Laube
  5. Potential Loss of Two Executives
Open Banking3
1. “Doesn’t this weaken CDLX’s moat? Isn’t Open Banking bad for CDLX?”
2. What is Open Banking and Why It’s Important to Cardlytics
3. Nectar Connect
4. Misc Notes and Thoughts
Advertisers4
- Concentration of Advertisers
- Advertisers Over Time
How CDLX Banks will Differentiate5
1. Different User Experiences / UI
2. Bank Self-Service
Most Frequently Asked Questions6
1. How will CDLX banks differentiate amongst themselves?
2. What about management execution risk?
3. Isn’t the self-service not fully self-service?
4. Is Cardlytics impacted by IDFA?
5. Isn’t engagement low?
6. How much time do people spend in their mobile apps anyways?
7. Why can’t banks do this themselves?
8. Should we be worried about insider selling?
9. What is the culture like, given Glassdoor reviews?
10. Is there a risk from concentration of advertisers?
Other Frequently Asked Questions (More General)7
1. What does Cardlytics do?
2. How does Cardlytics work?
3. What type of purchase data does Cardlytics see?
4. Does Cardlytics use personally identifiable information (PII) to target ads?
Best Twitter Accounts to Follow for Cardlytics8
1. List and Links
Best Additional Resources Related to Cardlytics (Podcasts, Letters, Write-ups, and More)9
1. List and Links

Update Log For Notes #2

3.22.2023, 3.23.2023
- Leadership / Management / Board: Other Changes in Senior Leadership / Board: Resignation of Andy Christiansen, CFO
3.8.2023
- Leadership / Management / Board: Other Changes in Senior Leadership / Board: Confirmation of Amit Jain News
1.23.2023
- Leadership / Management / Board: Other Changes in Senior Leadership / Board: Appointment of Amit Gupta as Chief Operating Officer
11.16.2022
- Leadership / Management / Board: Other Changes in Senior Leadership / Board: Resignations of Scott Grimes and Lynne Laube
9.1.2022
- Leadership / Management / Board: Other Changes in Senior Leadership / Board
7.21.2022
- Leadership / Management / Board: CEO Karim Temsamani
7.20.2022
- Leadership / Management / Board: CEO Karim Temsamani
6.9.2022
- Open Banking: “Doesn’t this weaken CDLX’s moat? Isn’t Open Banking bad for CDLX?”
4.7.2022
- Open Banking
3.8.2022
- How CDLX Banks with Differentiate: Bank Self-Service
3.2.2022
- Open Banking
3.1.2022
- How CDLX Banks with Differentiate: Bank Self-Service
2.26.2022
- How CDLX Banks with Differentiate: Bank Self-Service
2.25.2022
- How CDLX Banks with Differentiate: Bank Self-Service
2.9.2022:
- How CDLX Banks with Differentiate
  - Bank Self-Service
  - Different User Experiences / UI
2.1.2022
- Advertisers Over Time
9.3.2021
- Open Banking
5.4.2021
- Advertisers Over Time
5.3.2021
- Advertisers Over Time
1.24.2021
- Advertisers Over Time

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